Thirty years ago Dr. Peter Venkman had a vision of “franchise rights” and pretty much making more money then they could ever imagine. It took time, (less than a year) Ghostbusters Incorporated’s parent company not only franchised Ghostbusters to expand the study and elimination of supernatural phenomenon, also trademarked and licensed all things GHOSTBUSTERS™ for a variety of print, film, toys, collectibles, and so on.
I don’t think it was originally intended, my employers created a lot of stuff which we’re still collecting 30 years later. Undoubtedly beyond as well. While one article couldn’t cover it all, movie, TV site, and Beyond The Marquee takes a look at some Ghostbusters™ merch with our friends at Sony’s Marketing Consumer Division as part of their web series too.
GHOSTBUSTERS™ themed donuts will be available at participating locations beginning on September 29, 2014 with the official promotion ending on October 31, 2014.
Tell us more Dwayne Chambers, Krispy Kreme, Chief Marketing and Innovations Officer.
“We are truly excited to collaborate with Sony Pictures in celebration of the 30th anniversary of the iconic Ghostbusters brand,” explains Dwayne Chambers, Krispy Kreme, Chief Marketing and Innovations Officer. “And we are delighted to bring our fans two delicious limited edition treats that are as unique, creative and joyful as this beloved film franchise.”
Tell us more Greg Economos Senior Vice President, Sony Pictures Consumer Products.
“We are so excited about the 30th anniversary of Ghostbusters and our collaboration with Krispy Kreme Donuts as well as the launch of our new Ghostbusters website. Both brands have an incredible legacy with consumers and with exclusive donuts at Krispy Kreme locations and a retail promotion featuring the Blu-ray offering, we are confident everyone’s proton packs will be loaded,” added Greg Economos Senior Vice President, Sony Pictures Consumer Products.