Hi-C Ecto Cooler Marketing Has Begun

Our business associates announced Ecto Cooler’s return today!

Ecto-Containment

newectocoolercanjuicebox

Exciting news today as ghostheads found out (thanks to GBNJ member Kenneth) not only is Hi-C Ecto-Cooler coming, the marketing campaign has started! Though I suppose before we get into the fun stuff, (my past kid self disapproves) let’s take a brief look at the business side.

Why are we getting Ecto-Cooler in 2016? Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America has the answer.

From BusinessWire:

“Hi-C Ecto Cooler fueled a pop culture phenomenon that is well remembered and beloved by fans to this day,” said Charles Torrey, Vice President, Minute Maid/Hi-C Brands, Coca-Cola North America. “Sony Pictures was extremely enthusiastic about bringing it back for this special occasion, and the timing of the upcoming Ghostbusters film made this the exact right time.”

Related: More business like stuff: BusinessWire Ecto Cooler article.

View original post 290 more words

Empire Ghostbusters (2016) Magazine Covers

Empire, an entertainment magazine which in part is known for its blockbuster movie covers revealed today the covers for its June 2016 issue. With Ghostbusters anniversary around a summer movie corner the June covers features both Ghostbusters and Ghostbusters (2016) content! Continue reading “Empire Ghostbusters (2016) Magazine Covers”