When GHOSTBUSTERS II™ was headed for theatrical release Ghostbusters Incorporated, Ralston, and then Columbia Pictures mutually agreed to move forward from our Slimer! and The Real Ghostbusters cereal to fully concentrate on GHOSTBUSTERS II.™ With a soon to be blockbuster movie came product and cross promotions. The “sequel” version of our cereal was a natural fit. To be part of the bigger picture it needed more then a large “no ghost” sequel logo. Once it was planned out, the companies were taking a sequel sized gamble. If this didn’t work we couldn’t go back to giving away free gum, stickers, and Diamond Dazzle scopes. Continue reading “Ghostbusters II Cereal Movie Mystery Sweepstakes: Meet A Real Ghostbuster” →
GHOSTBUSTERS™ cereal was already pretty awesome. You already loved Ghostbusters, you loved cereal, how could the experience be any better? Two words that went hand in hand with children’s breakfast cereals, Free Stuff. More known by its less fun name, premium. When it comes to cereal and getting stuff their were different ways kids went about it.
- Its free (once parental unit bought your cereal) when cereal companies put the premium inside the box. If it was a bigger item, it may have been plastic wrapped to the box. As long as a “bad kid” didn’t steal it at a grocery store.
- Sometimes what the cereal company gave you is part of the cardboard box and you may need adult supervision to cut it/them out. Which was more then fine because we couldn’t imagine Ghostbusters cereal would ever be discontinued. We didn’t even know that word until the future.
- Sending your lunch money, multiple PoP, (proof of purchase) and maybe mailing supplies.
- A premium could have been the “get all your hopes up” and “make your dreams come true” by entering the Official Sweepstakes. Continue reading “Ghostbusters Cereal: At A Premium” →
With the blockbuster success of GHOSTBUSTERS,™ Ghostbusters Incorporated slowly began to license company trademarks for merchandising. Oddly enough considering what began to make my employers successful products for consumption hadn’t been considered yet. Until a trip to a supermarket by Drs. Stantz and Spengler. The “cereal aisle” was filled with popular characters of the time. C-3PO’s, E.T., Gremlins, Mr. T, G.I Joe, Garfield, Rainbow Brite, and others from a video game console company that may or not have directly ripped us off in years to come. One cereal was missing and it isn’t the obvious one.
After Dr. Stantz accidentally turned a company mascot against humanity the Stay-Puft Corporation almost went out of business. Their business partners had no choice, but to pull remaining stock of all things Stay-Puft, including Ray’s favorite cereal, Mr. Stay-Pufts. A cereal that once contained grains and Mr. Stay-Puft Marshmallow Man (Men?) marshmallows which naturally stayed puffy in milk.
Still feeling bad about what happened, my employers were discussing the void in the cereal industry. Winston Zeddemore was skeptical if kids, let alone adults would eat a Ghostbusters™ themed cereal. After Drs. Venkman and Stantz met with Ralston (today Ralston Foods), Dr. Venkman was willing to stake Spengs’ reputation on people starting their days with GHOSTBUSTERS.™
Continue reading “Ghostbusters Cereal: A Retrospective” →