Tim ‘O Connor, a writer for Retail Merchandiser has an article with an overview of Ghostbusters film franchises. From our illustrious past to Ghostbusters 2016. This is where we, (the public, not those “in the know”) find out where the renewed interest in Ghostbusters began.
Tim ‘O Connor
The company began planting the seeds when it celebrated the original’s film’s 25th anniversary in 2009.
Mark Caplan, Senior Vice President of Sony’s Global Consumer Products
We launched a licensing program based on the classic property and celebrated the 25th anniversary by launching a successful console video game.
It was a great experience for us. It showed there was a tremendous fan base already built in.
That spark eventually helped lead to the decision to reboot the series with the 2016 film.